A real estate industry leader and innovator for over a half century, Ronald (Ron) Tate has established a record of success as remarkable for the breadth of its activities as it is for the depth of its expertise. Since 1974, Mr. Tate has been involved in the ownership and development of more than 200 real estate and development projects encompassing more than 7,000 residential units and 5 million square feet of commercial space.
Initially as successful broker, Mr. Tate’s achievements included founding the first real estate brokerage firm in Northern California with an all-women staff of real estate agents. He also founded and operated a successful property management company.
During the 1960’s, Mr. Tate began acquiring income producing properties for his own portfolio, and he also began subdividing land and syndicating income producing properties for a select group of investors. Subsequent ventures into development proved to be so fortuitous that by 1974 Mr. Tate had sold both his brokerage and property management company to focus full-time on real estate development, joint ventures and equity gap opportunities.
Mr. Tate has founded and led many companies over the years including Silicon Valley Diversified, Enviro Diversified Development and Tate Diversified Development where he still serves as president. He is also active in the technology and bio tech community holding advisory and leadership positions with Fonemine, Hunter Labs, Hunter Heart, Future Concepts, and Eagle Eye Technologies.
Today, Urban West embodies and enjoys more than 50 years of Mr. Tate’s experience and capabilities in many diverse ventures and activities.
Mr. Tate resides in Saratoga with his first (and only) wife Linda and labradoodle Cabo. He enjoys weightlifting, meditation, spinning, yoga and is an ardent advocate for healthy eating and lifestyle.
Lance co-founded Urban West in 2010. His goal and vision was to develop and invest in real estate projects that reflected his belief that superior financial outcomes could coexist with a design and environment conscious product. Fast forward to today and his vision is beginning to take shape in the form of homes and developments that listen to the desires of today’s buyer, customer, business owner, and neighbor. Lance, in addition to overseeing the day to day operations of the company, is responsible for new business development, marketing the Urban West brand as well as individual projects, underwriting and evaluating all investment opportunities, directing design efforts, and setting and guiding the firms overall strategy and direction.
Lance brings to Urban West over 15 years of diversified real estate experience having held leadership positions in finance, brokerage, management, development, entitlement, and marketing. Prior to founding Urban West Lance was a principal at The Truax Group, a Temecula, CA based real estate development consulting firm, leading marketing, business development and entitlement efforts for office, retail, commercial, mixed use, and multi family projects. In conjunction with his role at The Truax Group, Lance founded and operated Basin Urban Development (formerly Tate Real Estate Advisors), a real estate development and investment consulting firm specializing in urban infill development. He continues to serve as the company’s president. In his career Lance has been involved in the brokerage, management, entitlement and development of over $1,000,000,000 in real estate assets.
Lance resides is Los Gatos with his wife Mallorie, son Kade, daughter to be Leighton and labradoodle Monte. His hobbies include weightlifting, running, mountain biking, kickboxing, cooking and creative writing. Lance is also an active member in Santa Clara county philanthropy.
Nicole King joined the Urban West team in November of 2013. Her dream has always been to work in high end residential development. If you look through any of her school binders from kindergarten through college, all you will find are floor plans for herself and her classmates. Charging classmates for floor plans covered her lunch money through Junior High.
In 2009 Nicole graduated from California State University, Sacramento with a Bachelor of Arts in Interior Design with a concentration in Interior Architecture. She then got a job with a small institutional architecture firm based out of Sebastopol, CA. There she designed a 30,000sf middle school in San Bruno, and designed/managed several school modernizations ranging from $300,000-$8,000,000 around the Bay Area. She then switched to a Construction Management company out of Sonoma, CA also specializing in school construction. There she got a better understanding of the construction world, and managed school projects ranging from $200,000-$21M. She managed architects, engineers, clients, inspectors, contractors, project approvals, etc. Due to her design background, she was able to design projects, act as the general contractor coordinating all sub-contractors, while managing the schedule and budget.
In 2013 Nicole took a chance and applied to join the Urban West team, since high end residential has always been her dream. Nicole currently helps coordinate the construction for Urban West projects; scheduling subs, getting into contracts, submitting projects to planning, building, etc. for approvals, scheduling inspections, coordination between architects, engineers, and consultants.